If you think our decisions are so rational, you are probably wrong. Because we don’t use our rational brain to make decisions. Our decision-making brain is primal brain which is mutual for all animals. So, if you want to persuade your customers and sell your product you should address their primal brain. See how you can do and implement to your business.
For better results in marketing, you need to understand some other disciplines like neuroscience, statistics, psychology, sociology, antropology and so on… Because, if you only focus on traditional marketing methods and technologies you are probably missing something that your customers need. Marketing is not a discipline that stands alone. So, you should think science, design and marketing together to look from customers’ perspective.